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Roselle hotel rebrands, plans to open banquet hall by spring

Published: Monday, Aug. 18, 2014 2:38 p.m. CDT • Updated: Tuesday, Aug. 19, 2014 12:17 p.m. CDT
Caption
(Erica Benson - ebenson@shawmedia.com)
Holiday Inn Express and Suites Manager Paul Leisner shows off the pool and jacuzzi Tuesday at the newly rebranded Roselle hotel.
Caption
(Erica Benson - ebenson@shawmedia.com)
Holiday Inn Express and Suites employees Neal Felten (from left), Margarita Lopez and Carisa Bolton work Tuesday in the newly renovated lobby at the Roselle hotel.
Caption
(Erica Benson - ebenson@shawmedia.com)
Holiday Inn Express and Suites breakfast server Lorena Scrna cleans the Roselle hotel's breakfast room Tuesday. The hotel reopened June 27 after being rebranded from a Country Inn and Suites.

ROSELLE – A Roselle hotel recently underwent a makeover by changing its brand from Country Inn and Suites to Holiday Inn Express and Suites.

Owned by Pearlshire Capital Group, the hotel also will see a 24,000-square-foot banquet hall addition likely completed by spring 2015, thanks in part to an agreement with the village of Roselle that will help with construction costs.

In the spring, the Roselle Village Board of Trustees approved the establishment of a business district on the hotel property that will allow Pearlshire Capital Group to impose an added sales tax, up to 1 percent, to help pay off the cost of the hall's interior construction, according to village records.

“We had a board that wanted to get involved and aggressive in recruiting business. That set the table for this agreement,” said Patrick Watkins, the village's community development director.

The renovation of the hotel was a thorough one that included changing furniture, equipment, the color scheme, signage and lighting, said Rehan Zaid, Pearlshire Capital Group's director and principal.

“It changed from a traditional look to a contemporary look,” Zaid said. “Holiday Inn Express is a more recognized brand and gives us more of a competitive edge to compete in the market. It helps us cater to our customer base with better services and amenities.”

The hotel originally opened as a Country Inn and Suites hotel in 2008.

A grand reopening and ribbon-cutting ceremony for the 101-room hotel took place July 24.  

Roselle Mayor Gayle Smolinski announced the construction of the banquet hall at the ceremony, which was attended by 100 people. She said the banquet hall will be a nice complement to the hotel.

“The ribbon cutting was wonderful," Smolinski said, adding the hotel owner did an excellent job of showing commitment to the community.

The remodeling of the hotel cost nearly $1 million, and the banquet hall, which will include a Class A conference center, will cost about $4 million.

The outside of the hall was constructed in 2008 with the hotel, but the interior had remained unfinished because of a lack of funding due to the recession.

Interior construction of the banquet hall will begin within the next few weeks, Zaid said. The hotel remodeling was completed in June after five months.

The director said the banquet hall will cater to both social and business gatherings.

“It’s not a standalone banquet. We’re offering a hotel next to the facility,” Zaid said. "There’s a bunch of banquet spaces around that don’t have hotels attached to them. We feel we have a competitive edge because of that.”

Ronen Aharoni, sales director for the Roselle Holiday Inn Express and Suites, said sites for weddings, social events and meetings are in great demand in the area.

In addition to providing space for these events, the hotel offers an indoor pool, whirlpool, fitness center and 30-person-capacity meeting room, according to village records. A complimentary airport shuttle runs daily from 9 a.m. to 9 p.m. to O’Hare International Airport.

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